About American Love Affair
This Is a Story about a Love Affair with America
America has a sexy new ally: Fashion.
At a time when our country is in economic peril, we stand for America by supporting brands that are designed, developed, and manufactured in the U.S.A. In this hyper-competitive global environment, local brands need all the support they can get in competing and thriving.
OUR VISION: Play a hand in the revival of American productivity by using fashion as a vehicle and ecommerce as an engine, thereby bringing renewal to the "Made in America" label around the world.
OUR MISSION: Offer everyday Americans one ecommerce destination from which to purchase expertly crafted American-made fashion products. We are expanding rapidly to fulfill our mission of becoming the online destination for all things American-made.
We continually scour the market to bring our customers some of the best-kept secrets in fashion. But fashion isn't enough: Our brands must pass the litmus test of providing a true economic value in comparison to peer brands in their respective categories. This demands continuous improvement on our part to stay abreast of market trends and happenings, and to engineer partnerships that ultimately lead to win-wins for all parties involved. We ask for your patience as we work hard to expand our selection to cater to discriminate tastes. We encourage you to shop the site, send us feedback, and most importantly, join us in moving beyond rhetoric and buying only American-made.
WHY BUY FROM US? Will we always have the lowest price? Simply put: not always. Many of our competitors have volume buying power that gives them a natural competitive advantage. Of course, this sometimes means they exert enormous pressure on small, local vendors fighting to stay alive. We don't always provide the best price but we do ensure--through sustainable business practices--that our customers get value for what they pay for hard-to-find, domestically made brands. [read more]
Do we provide the largest selection? Of course not. We don't offer the "largest selection on earth" and we don't aspire to. Our supplier base is limited because, as you know, few goods are still made in the U.S.A. But we probably do offer among the most comprehensive selections of U.S.-made fashions in one spot.
Do we offer the most high-end product assortment? Again, no. If by "high end" you mean "expensive", then it's a definite negative. We won't espouse, in this or any other economy, that one must pay exorbitant prices to get quality-crafted fashions. In fact, marketing innovation has often led to deception (oh, the perils of capitalism--but that's for another topic). Instead, we search high and low for brands we believe are reasonably priced for high-end quality, and will count on you to give us feedback on the brands you like because, let's face it, we won't always get it right.
So by now, you're tired of all the "NO's" and are wondering why we're not buttering you up a bit more. The answer is simple: We assume you, as we, believe in getting a good value for your money. You enjoy the confidence derived from a stylish appearance while also supporting the U.S. workforce. You fancy yourself a contributor to U.S. productivity. Lastly, you're no stranger to putting your money where your mouth is. Believing in YOU will take us a lot further than brown-nosing.
Food for thought: We hear politicians, economists, and academics say we should give up low-end manufacturing to pursue only advanced manufacturing. We don't agree. Today we may cede low-end manufacturing, tomorrow advanced manufacturing. Let's not forget that American-made products are highly coveted all over the world, from high to low-tech industries. Instead of conceding manufacturing so easily, we can think outside the box and redesign our business models, reconstruct our value chains, and cut out the extraordinary amount of "fat" that plagues the sector. In so doing, we can out-compete other nations. Yes--WE must stand up and compete. Of course we should focus on the long-term solution to economic vitality: upgrading the skills of an entire generation or two to adequately address the needs of the information age. But it is also a moral imperative to have a short-to-medium term solution on the table--now. We hope to ignite many more discussions about this in the near future, but for the time being, we are grateful to have you standing by our side.
Our founder, Noelle Nguyen, along with the American Love Affair team, will be blogging about all activities that can strengthen America in the coming days. Please join--and get to know--her by visiting our BLOG page. Happy Shopping and know that our best days are ahead!